Marketing module Literature review Example | Topics and Well Written Essays - 1000 words

Marketing module - Literature review Example Several companies around the globe have used the basic concepts of marketing in enhancing their success over the years. For instance, the manufacturing and the hospitality industry have benefited from using the marketing concepts in analyzing the performance in the market. I believe that In future, the definition of marketing is expected to change due to the introduction of the interpersonal role of the executive in marketing. Hence, future marketing will entail supplying commodities that exceed clients’ expectations in an enticing manner. Persons intending to be marketers will have to face the challenges that businesses face in the market. Expectations to learn from the module Marketing concepts I learned that organizations plan for marketing purposely to lead the market. This means that the process of planning has to be continuous for an organization in the marketplace. As such, business managers market to maximize the proceeds of an organization. Modern businesses focus on a description of ethics for promoting a product in the market (Kotler 2003). Organization marketing should ensure that they plan their marketing based on the requirements stipulated by the legal authorities. Indeed, planning is critical in devising effective marketing stratagems. Methods of marketing I equally learned that marketing takes several forms in the contemporary society. As such, the businesses usually focus on the target customer with the aim of attaining profits in operations. I also noticed that organizations usually consult widely prior to undertaking the initiative. In modern marketing sales promotions, stratagems are preferred since they result to huge benefits for the organizations.